I tried a lot of fluoride free toothpastes and this if one of the best! It doesn’t leave that weird oil film and cleans the teeth reeally well. I like the peppermint flavor, not too strong. I would love to try other flavors as well! If you find this helpful please feel free to leave a like, thank you!

Gonna be honest here, I bought this because I love the packaging. But turns out it's a good product also, which is such a relieve for my impulsive buying guilt LOL. Love that it has no flouride in it and the whitening properties also subtle, doesn't irritate the gum.

It’s has a really good smell and taste. The best thing is fluoride free! Honestly I’ve used 3 bottles until now and I think this toothpaste is becoming my favorite!

Very strong mint flavor and makes my sensitive teeth feel clean. I love the use of bright colors on its packaging. The quality and size is value for money and I would use more hello products. Suitable for all ages and benefits those who want a thorough yet gentle toothpaste.

First time using this product. I just got pregnant and I've been wanting to switch to more natural products and i'm glad to find this toothpaste. lt does the job very well and still gives you enough foam despite containing no SLS. The size isperfect and the packaging design is more stylish than other toothpastes.

My first priority in choosing a toothpaste is finding one with natural ingredients. This toothpaste not only offered that but tasted great as well! It left my mouth feeling fresh, and lasted throughout the day. My teeth looked and felt clean. What I appreciated about this toothpaste the most was, even though it is a natural toothpaste, it still felt like a “regular” unnatural toothpaste that I have been used to using most of my life. It foams up, unlike other natural brands I have tried, and lasts much longer in my opinion. Love this toothpaste and will be buying in the future! I received this product as compliments of the weeSpring Parent Panel.

This must be my 9th or 10th purchase back to back! Not only is it fluoride free, the tube is also BPA free and contains no phthalates, makes us love it very so much, not to mention it tastes great and keeps our mouth fresh after brushing our teeth! Absolutely loving it!

Oh now it’s my fav! It doesn’t have super strong minty taste that burns, doesn’t great too much foam in your mouth so you almost choke on it. Perfect size of the tube. It’s a perfect tooth paste! And what’s more important it’s fluoride free - which is healthier option.

I have been ordering the charcoal one for almost two years now and loving it. However, I decided to give this one a try, still really good but I prefer the charcoal one. It tastes fresher to be honest. For the whitening part I’m not sure about that. But really good overall.

If I had to do just one review, I would do this one. This toothpaste helped me to get rid of many weird issues that I had while using other - less natural - toothpastes. No more smell in my mouth, no more unpleasant taste, no more plaque on the tongue. As far as I know, this brand - Hello - is one of the bests in its niche. It seems its fluoride free toothpastes are as hypo-allergic as they can be. I'm planning to use predominantly its toothpastes from now on.