I find this product to be gentle on my gums in comparison to more traditional fluoride products, which tend to burn. I like that is has coconut oil, which has natural antibacterial properties and helps to loosen plaque buildup. Pleasant flavor and just a good all around product. Perfect size for travel.

I have purchased this toothpaste more than once. The mint flavor is not TOO overpowering but it is strong enough to give you good breath. Also, it doesn't burn my tongue like some strong toothpastes. It has good ingredients and I would recommend it. The only issue I had is that when you get towards the end of the toothpaste you have to cut the tube open. There is still a lot of product inside.

I received this toothpaste for free as part of my weeSpring Parent Panel, and I was hesitant to try it. I'm a brand loyalist when it comes to toothpaste. I've been using the same brand since I was a little girl, and I've never even considering making a change. But, wow, what a great surprise! From the first open of the cap, I was intrigued... not only was this beautiful packaging but the smell was great. The paste has a nice texture, great taste, and my teeth feel super clean! I felt like my teeth were squeaky clean and my breath freshened long after I had finished brushing. Nice, new product that I am definitely going to continue to use. I also love that it's made with tea tree and coconut oil.

This is by far the best. natural toothpaste we have tried for taste and whitening! I wasnt really thinking about it, but I noticed the other day that my teeth look whiter! And without any sensitivity. The whole family loves this gentle and fresh mint and we hope you do too!

I've never written a review about toothpaste but this product deserves praise. My teeth never felt too clean with natural toothpaste. This toothpaste is super minty and freshens my breath. The taste is excellent: not too mild, not artificial. It's how toothpaste "should" taste. It makes brushing teeth slightly more pleasant.

My son is allergic to SLS which is in everything including most toothpastes! We were using another famous brand that was SLS free but it just didn't clean our teeth that well. I tried Hello brand that also is without SLS and other unwanted ingredients. WE LOVE IT! Our teeth feel cleaner and look brighter!

This toothpaste contains fluoride and clean ingredients. The smell And taste is a mild mint, which I love! Texture is smooth and you don’t need a lot of toothpaste per use. To be honest I don’t see much difference in the color of my teeth but I still going to order it again….

Hello never disappoint me. This one has strong fresh mint flavor and I was afraid in the first time. I had bad allergic reaction on my lips when I used a mint flavor toothpaste of all the brands in the supermarket. But with Hello my lips are fine and my teeth are clean. It gave a fresh and wake up feeling, it wakes me up better than the Good Morning one(the yellow tube). If you are looking for a natural toothpaste I recommend this brand.

super refreshing! it's a little sweet, more than what i'm used to. but i think it's still good quality. i'm used to cinnamon / fennel toothpaste, so this flavour was a little surprising. not irritating at all, seems gentle and clean; so the closest to those regular non-natural toothpastes, but without the bad ingredients. i'm not sure if i would buy this again, because sorbitol is unnecessarily high on the ingredient list, but i'm not disappointed with the product either. let's see how i feel when i'm trying to squeeze the last bits out of the tube though xD

I am allergic to most name brand toothpastes so I decided to try this one out. I'm glad it has fluoride along with teeth whitening, and my teeth do look whiter. The flavor is regular mint, not too bad. The consistency is a little watery but it'll eventually foam up.